The importance of traditional crafts for sustainable tourism development in Kakheti region

• Tamar Tamarashvili

  Author

• Zurab Tsignadze

  Author

This article analyses the role and importance of traditional crafts and entrepreneurship in tourism on the example of the Kakheti region.  Based on the studied materials, suggestions are offered considering the principles of sustainable tourism development, which is important for specialists and small entrepreneurs in the field of handicraft production. In the article, the authors developed and proposed recommendations for the tourism sector and its sustainable development, which is now a priority destination for the Kakheti region and at the same time one of the growing and dynamic sectors of the economy. This paper discusses the handicraft business as one of the sources of income for the local population. The purpose of the article is to analyse the current situation in the business of traditional crafts and identify new opportunities for development. Presented material will be useful for organizations interested in implementing small and medium enterprise promotion projects in the Kakheti region.

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